Brand awareness

Bimbo Bakeries USA is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. The name "Bimbo" was first coined in 1945 when the company switched from Super Pan S.A. A blend of the words "bingo" and "Bambi", the name's innocent, childlike associations fit the image that the company wished to build. The English word "bimbo", with its negative connotations, has no cognate in Spanish. Wikipedia